VNAA’s Curricula for Homecare Advances in Management and Practice (CHAMP) Program is a national practice improvement program designed by homecare nurses and geriatric health experts.
CHAMP needed a postcard to solicit applicants from homecare agencies. The postcard was designed to work with an existing brochure and entice agencies to participate in the program.
VNAA CHAMP used a train-the-trainer model to instill in homecare agencies the capacity for continuous practice improvement. Frontline nurse managers would be given specialized management training and tools to facilitate the field nurses’ acquisition of select best practices, ultimately improving geriatric care. This cover is one of a series I designed for the face-to-face training meetings.
An ad that was part of a campaign, both online and in print. I designed this ad and other support material to maintain the brands cohesiveness as well as entice participation from eligible agencies.