The Dubai Initiative

The Dubai Initiative is a joint venture between the Dubai School of Government (DSG) and the Harvard Kennedy School (HKS), supporting the development of DSG as a leading academic, research and outreach institution in public policy, administration and management in the Middle East.

The Dubai Initiative offered a conference on progress and conflict in the Middle East. I designed two trifold brochures: one to promote the conference and the other to promote the Initiative’s programs.

 

As part of a longer-term marketing strategy, The Dubai Initiative wanted a brochure that would help clarify the programs specific areas of research, their mission and the faculty involved with the program. The color palette and the arch motif were meant to tie all the material together and highlight the Initiatives’s commitment to bringing ideas together from multiple sources.

The folders were designed for the conference participants, but could also be used later for other Initiative events.

This 4ft x 4ft banner was designed to display behind speakers at conferences.