The Partnership for Excellence in Jewish Education (PEJE) is a nonprofit organization dedicated to the promotion of Jewish day schools. PEJE created a guide to provide Jewish day school leaders with clear and concise information about coaching. Coaching is a powerful tool that can yield personal and school-wide benefits for administrators, boards, families and ultimately the children.
The cover design was based on one of the visual elements used in the final chapter titled “Ready, Set, Go!” and was intended to attract and engage a potential audience.
The text flow was designed to highlight vignettes taken from PEJE coaches illustrating certain points in either a quote or a question designed to make the reader reflect. My goal was to create a structure and design for the content that could be quickly read and easily digested.
